Poorly considered messaging buffets Anne Murray

11 Jul
2007

Famed singer Anne Murray has waded into the debate over building a wind turbine farm in Nova Scotia’s Gulf Shore. And she’s chosen some strange points to support her argument.

While interest in alternative sources of energy has built up steam over the last year, there is a much longer history of opposition to industrial wind farms in areas of North Carolina, Long Island, and off Nantucket.

The media lines normally wielded by community groups opposing wind farms are well tested:

  • impact on migratory birds
  • effects on sensitive water, hilltop or plains environment
  • impact on shipping lanes or fishing rights
  • lack of proper consultation by municipal, regional or higher levels of government
  • uneven understanding of water rights held by property owners

Nowhere in that list can you find:

  • degradation of views available to golfers
  • proximity to “dream homes”

Which are the principal arguments wielded by the Snowbird Songstress in her op/ed published in the Halifax Chronicle Herald today.

“…I have played golf all over the world and Northumberland Links ranks with the best of them. Its seaside location and excellent reputation attract golfers from everywhere and we need those golfers to help us sustain the Links. I have played on two golf courses that had turbines nearby and I would never play them again. They are imposing structures and definitely not the kind of thing one wants to see from a golf course. I believe that others would feel the same as I and never return. Turbines are a curiosity, but only once.” (Halifax Chronicle Herald)


The public environment is shifting. Past arguments against wind farms simply based on NIMBY are receiving a less sympathetic hearing. There’s more of an emphasis on integrating alternative wind power sources into long-term economic and environmental planning processes at the municipal, regional and national level.

But I really have to question an argument against wind farms that concentrates on their visual impact on recreational activities - whether it’s cottaging or golfing.

That’s just bad messaging.

*And I have to recommend that Snowbird Songtress link up there - the video is old school*

[tags] Snowbird, Anne Murray, wind farm, wind turbine, Gulf Shore, wind energy, NIMBY [/tags]

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3 Responses to Poorly considered messaging buffets Anne Murray

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Brenda

July 14th, 2007 at 8:28 pm

Hello, Anne Murray comes out and says she is not against wind farms. She is against them being too close for comfort. She has a right to her opinion, she is a land owner. She also says it will not help out the economy because people don’t want these windmills around their properties. I totally agree with her.

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Colin

July 14th, 2007 at 8:51 pm

Actually, it will help out the economy in general, and the environment in specific.

It just won’t help HER out. Or her neighbours.

Maybe we need some form of financial incentive or credit to benefit people whose property value is SIGNIFICANTLY affected by NEARBY wind farms.

I’m inclined to think, though, that opponents of wind farms will seem unnecessarily short-sighted and self-interested when re-examined 100 years from now.

And I still stand by my point that “it really sucks to be me” is a poor message for someone in her position to wield against wind farms.

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Doug Haslam » Blog Archive » PRobecast Episode #24: Emailing for Comments, Whole Foods, and PR by Facebook

February 4th, 2008 at 10:43 pm

[...] Anne Murray needs to work on her messaging instead of her golf game (via CanuckFlack) [...]

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