Canuckflack
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Internal Comms - is Facebook your daddy?
4 Jul2007
“I just have to tip my hat to the Yankees and call them my daddy.”
So uttered Pedro Martinez (in a semi-lucid moment) after losing a 2004 game to the New York Yankees.
Is it time for internal communications - as a profession - to curtsy and walk off stage? Year after year of newsletters, blast emails, cheque stuffers, programmed voice mails and desk drops have never succeeded in building the sorts of networks that are developing spontaneously on Facebook.
I mean, the Government of the NorthWest Territories has a network of 557 people!
Putting the hyperbole aside, what do internal comms teams have to offer in the face of self-assembling employee groups?
Well, except for pre-approved corporate messaging, I mean?
Who will be the role model for the internal comms function in this new connected world? Vicki Stubing? Bailey Quarters? Andrea Zuckerman? or Paris Hilton?
[tags] Facebook, social networks, internal comms, internal communications [/tags]
2 Responses to Internal Comms - is Facebook your daddy?
Facebook and the woes of a Corporate Communicator « BlogCampaigning
July 7th, 2007 at 11:09 am
[...] Technology, Social Media, Web 2.0: A blog analysis « The World of Borecraft Pt.2 Facebook and the woes of a Corporate Communicator July 6th, 2007 In his recent post, Canuckflack asks “what do internal comms have to offer inthe face of self-assembling employee groups?” To paraphrase him, corporate communications are dead, at least in the traditional sense. As a member of the Corporate Communications team for a company myself, this is a bit hard, albeit possibly necessary, to say. [...]
Eric Eggertson
July 11th, 2007 at 2:10 am
I don’t get enough corporate messaging at work. I wish I could watch corporate videos and browse through PowerPoint presentations in my spare time… Nice post.