There are many decisions that contribute to the growth of a successful business. Faced with a limited marketing budget, many can benefit from a carefully chosen name that not only engages and possibly entertains, but also clearly communicates the benefit to the customer.

Like the rabbitry featured in today’s Wall Street Journal article about alternate food sources for cat owners.

Hare Today

As in: hare today, gone tomorrow.

A fairly macabre name for a rabbitry that’s selling 1,000 pounds of raw rabbit meat each week. But still awfully funny.

Slightly more exceptional is the feline diet followed by one online cat nutrition expert:

“Holisticat’s Ms. Arora is a vegetarian, but feeds her cats mice, rats, rabbits, Cornish game hen, quail, pheasant and chicken. For Thanksgiving she buys Missy, Pigpen, Trikki and Puma a small heritage-breed turkey from a nearby farmer.”

I wonder if that turkey is still alive when it’s turned over to the cats.

*smirk*

But seriously, that sounds like the cats are following a Colonial Williamsburg diet.

But then their names would by Moppet, Fluffy, Downy and *that damn wild cat that keeps impregnating my little princesses.”

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