http://canuckflack.com/2007/02/28/gaps-brand-extensions-are-in-flames-baby/ ... it's about public relations, marketing, retail quirks, government communications and oddities ... and written in Canada! Fri, 29 Aug 2008 03:52:36 +0000 http://wordpress.org/?v=2.6 http://canuckflack.com/2007/02/28/gaps-brand-extensions-are-in-flames-baby/#comment-33910 Kevin Dugan Wed, 28 Feb 2007 17:52:20 +0000 http://canuckflack.com/2007/02/28/gaps-brand-extensions-are-in-flames-baby/#comment-33910 GAP really lost their way from the days of their iconic. Louis Prima's Jump n Jive commercials. FAT was a $40 million mistake. How can you extend your brand if you've lost sight of your own? GAP really lost their way from the days of their iconic. Louis Prima’s Jump n Jive commercials. FAT was a $40 million mistake. How can you extend your brand if you’ve lost sight of your own?

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