Tomorrow is the nominal date for Festivus, the holiday for the rest of us.

In one corner of the internets, we can get a look at the Festivus promotion in downtown St. Louis, seen through the work of designer Dan Zettwoch.

Dan walks us through his conceptual work developing the promotional poster for the December 1st and 2nd event.

Festivus as a retail promotion isn’t a new idea, however: craftspeople in New Orleans have been using Festivus as a seasonal theme for their craft market for several years.

Individual retailers have also seized the opportunity, usually by building Festivus into their regular seasonal offerings. Ben & Jerry’s got the jump on most of the market by launching their custom Festivus ice cream back in 2000 (news release & picture)

If you plan well enough ahead, you can order a Festivus centrepiece from Kremp florists. Only $99! (pictured)

Or pick up an actual custom Festivus pole, from Milwaukee’s Wagner Companies:

“Festivus poles in two sizes: a 6-ft. model for $38 or a 2-ft., 8-in. tabletop model for $30. Both come with a collapsible base designed specifically for use with the Festivus pole. …

In the [original] “Seinfeld” episode [youtube video], Costanza praises the aluminum Festivus pole for its “very high strength-to-weight ratio.” Leto, who is a native of New York and attended college with Jerry Seinfeld, says this reminded him of Brew City’s hearty spirit and inspired him to create the first Milwaukee-based Festivus pole depot.

“I was particularly taken with that since I look at Milwaukee as a city with a ‘very high strength-to-weight ratio,’” he says. “Milwaukee just seems to embody the concept of Festivus: a no-nonsense city that is what it is.” (OnMilwaukee)

Really Riding the Festivus Wagon is Festivus Wine. This 2003 Sonoma County Cabernet Sauvignon is especially labelled for the season, and can be shipped with Festivus wine glasses and a custom poster. In keeping with the spirit of the holiday, the folks behind the wine offer some novel shipping options:

” Due to state-by-state shipping laws, we may not be able to ship to your address. Couple of solutions:

1. Ship to a friend in a shipping friendly state and have them ship it to you. Hassle-yes, well worth it-you bet.

2. Order a set of Festivus Glasses and we’ll send a couple of Festivus Labels along with it. Peel and stick to Two-Buck Chuck or Opus as needed.

3. Order a poster, buy a box of Franzia and fugetaboutit.