Issue: A� vertical conglomerate with continuous production demands and an asymmetrical distribution cycle, Santa Claus Enterprises faces accelerating competition from e-suppliers and even a reinvigorated challenge from traditional toy retailers. It currently faces difficulties coordinating the work of its management, production, strategic forecasting and distribution groups.

Scope: Communications among SCE, Inc. groups relies upon traditional communications methods: waterfall information management, employee newsletter, small team meetings and a sketchy computer network. Senior management has identified several immediate challenges that require enhanced communications capabilities, including:

  • a six sigma approach to quality control on the production line;
  • just-in-time inventory controls;
  • outside food sourcing;
  • intra-species human resources management; and
  • competitive intelligence collection.

Suggested Solutions:

  • Vodcasting: Encourage continuous learning among the workforce with voice and video podcasting, with custom programming available on SCE Inc. branded players. Distribute corporate messaging easily and quickly. Make the newest training material� available from� onsite workstations - including footage of the� latest workplace accidents and customer safety complaints. Sure to improve production quality!
  • Google Maps mash-up: By integrating� data on current inventory,� production scheduled at suppliers, positioning of available� reindeer fleet, traffic and weather conditions, and elves available to receive deliveries, management can monitor a comprehensive inventory dashboard.
  • Mobile text messaging:� Drawing upon� simple online text messaging software, managers and corporate officers can communicate with reindeer herders and purchasing agents currently away from the North Pole.
  • Desktop Widgets: OS-neutral widgets allow corporate officers to provided desk-bound workers with vital information on weather delays during delivery, RFID-enhanced elf monitoring to prevent pilferage, ready access to the latest cafeteria menu� and performance metrics measuring action on the workshop floor.
  • Viral Video:Elf populations have an unusually long lifespan. This presents unique challenges for “human” resources management. Utilizing CCTV systems initially developed for retail applications, management can track Elf� social behaviour. Disincentives can be applied by making the more entertaining CCTV video available on YouTube and other social video sites.
  • Wikis: SCE Inc. can better� forecast demographic and regional demand for particular toys by analyzing commercially available consumer purchasing data. To anticipate last minute fluctuations in inventory and erratic delivery schedules, credit ratings and FICO scores can help anticipate increased last-minute demand by household. Wikis are a useful and flexible tool for SCE Inc. data analysts to share both raw and analyzed intelligence.

We thank you for the opportunity to participate in this bid. Agency partners participating in this bid will continue to service the Santa Claus Enterprises Inc. account, and include:

Technorati Tags: , , ,