A little blego trip for me - Ben over at Church of the Consumer gave me a hat tip for a hit-and-run post I made back in May. I drew a connection between Ben’s observation that 1% of social communities drive growth and value for the larger community - and the 1% of hardcore bikers who, by association, impart exclusivity and a ragged personality to the other 99%.

Ben digs into the biker mythology in more detail, and debunks some of the myth.