Sean got the ball rolling with the 22 Immutable Laws of Word of Mouth, I threw in the 22 Immutable Laws of Blogging, and Tamera Kremer has followed up with the 22 Immutable Laws of Customer Engagement. Here’s my take on the 22 (somewhat) Immutable Laws of Buzz:

1. Indie cred, commercial dead
2. Feed your fans’ hunger for information
3. Sponsor a “D” list celebrity event
4. Promotions targeted to extreme niches
5. Win their hearts: build credibility with new audiences
6. Bright lights, big titties. Leverage celebrity connections. Or sex.
   
7. A heavy ValPak buy. Just kidding.
8. Hit the local social circuit - in outrageous clothing
9. Lifestyle reporters: ten dollar words, ten cent facts
10. Celebrity gifting: Local weathermen are surprisingly affordable
11. Chase’s Calendar of Events: the art of piggybacking
12. Car Accident or Sales Record: Just spell my name right
13. Teen hits drive time > AOR hourly
14. Community weeklies: filling news holes weekly
15. When in doubt, let your publicist leak it out
16. Post no bills: really, it’s just a suggestion
17. Try local late night, the cpm is lower. (So is the return)
18. Celebrity endorsements: there’s gold in the 1990 Fox television schedule
19. Guerrilla marketing - at community soccer games
20. Public Access Cable: the Dead Zone
21. BOGO does not create buzz. Unless you’re a mortician
22. All Hail Empress Oprah

Update: Bob at Flacklife has published his 22 somewhat immutable laws of evaluation.