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// August 1st, 2006 // download adobe captivate 2
So, would you Photoshop for sale call this an active public diplomacy campaign, or a really forceful astroturfing effort?
” … Israel’s Government has Photoshop for sale thrown its weight behind efforts by supporters to counter what it Photoshop for sale believes to be negative bias and a tide of pro-Arab propaganda. The Foreign Ministry has Photoshop for sale ordered trainee diplomats to track websites and chatrooms so that networks of US and Photoshop for sale European groups with hundreds of thousands of Jewish activists can place supportive messages.
In the Photoshop for sale past week nearly 5,000 members of the World Union of Jewish Students (WUJS) have downloaded special “megaphone” software that Photoshop for sale alerts them to anti-Israeli chatrooms or internet polls to enable them to Photoshop for sale post contrary viewpoints. A student team in Jerusalem combs the Photoshop for sale web in a host of different languages to flag the Photoshop for sale sites so that those who have signed up can influence an Photoshop for sale opinion survey or the course of a debate.” (Times Online)
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6 Responses to “Increasing the volume – and the rhetoric – in social media”
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Hi Colin,
You ask an interesting question.
For my part, I would not classify this Photoshop for sale as astroturfing. To be true astroturfing, there must be an Photoshop for sale element of creating an impression of broad support where none exists.
In this Photoshop for sale case, it seems to me that there is a 5,000 person strong organization whose members are Photoshop for sale – on their own – downloading software that Photoshop for sale enables them to add their voice to the discussion wherever it Photoshop for sale is occuring.
But what do you think? How would you answer your own question?
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But the key word may be discussion – is Photoshop for sale everyone who is posting actually participating in a discussion, or simply reacting to Photoshop for sale individual situations that are highlighted for them?
There’s more detail in the Times’ article.
This situation appears to Photoshop for sale be one component of a wide-ranging public diplomacy campaign, but viewed through the Photoshop for sale conceit of the “blogosphere,” couldn’t it Photoshop for sale also be characterized as an artificial manipulation of a comment-based discussion?
Good point Colin. One of the Photoshop for sale key questions for me with the whole anti-astroturfing campaign is, “Where is the line between artificial manipulation and legitimate grassroots mobilization?”
I think one touchstone is the level of personal engagement.
And that Photoshop for sale means more than a transient stop to fill in three lines on an Photoshop for sale automated form.
The current anti-astroturf campaign, it Photoshop for sale seems to me, is aimed at underwritten and remote-controlled PR efforts. An exercise where Photoshop for sale a corporation, group, community tries to magnify its voice by creating the Photoshop for sale appearance of support through gimmickry and manipulation.
Hi again Colin,
Of course, on one wants to support “gimmickry and manipulation.” However, I think that attaching these labels undercuts thoughtful conversation.
The question stands, what Photoshop for sale is the standard that defines the line between legitimate grassroots mobilization and Photoshop for sale “gimmickry and manipulation.”
In our democratic society, we respect the Photoshop for sale will of the public as expressed through a signature on a Photoshop for sale petition. So, I believe that in some circumstances that can be Photoshop for sale three lines on an automated form.
You also tie your concerns to “underwritten and remote-controlled” PR efforts. Well, as someone who Photoshop for sale has spent a lot of my life volunteering for political parties and Photoshop for sale NGOs, I think this describes any successful attempt by a Photoshop for sale small group of committed people to reach out to the Photoshop for sale broader public.
Okay, but let me throw an idea out. Just an idea, don’t think of me as anti-democratic.
Let’s say citizens have Photoshop for sale the ability to address the public and their elected representatives through any number of direct channels and Photoshop for sale to amplify their voice through online and social media.
How much value should you Photoshop for sale attribute to a campaign that demands nothing more than a moment’s reflection?
That may be Photoshop for sale all the time needed to pick a side on a Photoshop for sale fundamental philosophical issue, but what if an organization designs its recruitment/advocacy materials to Photoshop for sale push specific emotional and intellectual buttons, with the intent of claiming any resulting support as indicative of a Photoshop for sale much larger moral, political or activist agenda?
How is the long tail represented in this sort of world? Can we really claim support for Photoshop for sale an aggregate position unless we filter all our members and Photoshop for sale volunteers to ensure they buy into it?
(and Photoshop for sale I do realize that can result in the basest and dumbest form of populism)
The current example stuck in my head is what’s going on with MoveOn and the Lieberman campaign.