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Saturday
July 4, 2009
Blogger Relations - a career destined for oblivion
6 Aug2006
Breaking news from WaPo: companies can build word of mouth by targeting bloggers. Nothing new there, but there is one sentence that seems right out of August 2005:
” … Blogger relations experts have joined public relations and advertising teams. …”
That’ll last a couple more years at the most, folks. Then ALL public relations and marketing specialists will be expected to understand this new channel.
3 Responses to Blogger Relations - a career destined for oblivion
Owen Lystrup
August 7th, 2006 at 2:54 am
I think you’re absolutely right.
I’m a young person. I think, not tooting my own horn here, that I’m pretty far ahead of most people. But I definitely wouldn’t be looking into blogging relations as a career.
It’s hard to tell sometimes how long blogging itself will keep alive, let alone how long people and companies will be in the dark about it.
Joseph Thornley
August 12th, 2006 at 2:20 pm
Colin,
I agree with your observation with one qualification: all public relations specialist should understand this channel NOW. Opinion leaders from all walks of life have found their way onto blogs. And you cannot develop a truly effective PR strategy today without taking this into account.
Anuradha
January 4th, 2007 at 11:25 am
I am not too sure about that not happening. with blogger merging with google has opened a whole new arena for publicity, advertisin space, and most importantly awareness. search engines in a few years will throw up information from blogs …
I would definitely keep my watch out for blogger relations. need for transparency and PR, we are going to have a good fight on our hands. A worthy Challenge i suppose!