Ripping off a starting point from Buzz Canuck, who gave us the 22 Immutable Laws of Word of Mouth Marketing, originally derived from Ries & Trout:

  1. First Impressions Always Stick
  2. Half Baked Ideas Are Better Than No Ideas
  3. Big Voices, Small Minds
  4. Good Ideas, Badly Presented
  5. Catch Phrases Imply Wisdom
  6. Intellectual Plagiarism Is Rarely Called Out
  7. The Ends Justify The Means
  8. Building An Audience: Political Theory Versus Fashion Commentary
  9. The SlipStreaming to Notoriety By Commenting Strategy
  10. Lost Alliances: Disappointment, Disillusionment, Betrayal and Retribution
  11. Google Juice Bests All Comers
  12. If I Blog, I Must Podcast
  13. Pig-Headed Contrarians Stand Out
  14. Setting Up An Intellectual Straw Man
  15. Sympathy Drives Traffic
  16. Go Big Or Go Home
  17. Flying By the Seat Of Your Pants
  18. The Sisyphus Corollary: Down Doesn’t Mean Out!
  19. Another Day, Another Lame-Ass Idea To Float
  20. Opposition By The MSM Validates Me
  21. One Comment Is A Fad; Three Trackbacks Is A Trend
  22. When In Doubt, Join A Blog Network