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// July 10th, 2006 //

Voice. It’s a buy cheap Adobe Creative Suite 5 Web Premium concept we normally associate with identity, opinion, the differentiation of personalities. Charlton Heston is buy cheap Adobe Creative Suite 5 Web Premium the voice of authority. Dr. Ruth represents compassion. Will Rogers was your buy cheap Adobe Creative Suite 5 Web Premium wise old uncle. Morton Downey Jr. best prices on Adobe Creative Suite 5 Design was your buy cheap Adobe Creative Suite 5 Web Premium crazy old uncle. David Leisure is your insincere cousin, ready to sell you a lemon and an extended warranty.

Today, it buy cheap Adobe Creative Suite 5 Web Premium may be voice that keeps podcasting from being overtaken by the buy cheap Adobe Creative Suite 5 Web Premium corporate training and outreach department. Is podcasting an opportunity to distribute repurposed content? Is it another vehicle for one-way communication? Is the buy cheap Adobe Creative Suite 5 Web Premium podcast destined to become the medium of choice for, in effect, bootlegged academic presentations and buy cheap Adobe Creative Suite 5 Web Premium the mutterings of beat columnists? There’s a buy cheap Adobe Creative Suite 5 Web Premium battle developing between ideas and flair, between content and presentation, between spit and buy cheap Adobe Creative Suite 5 Web Premium polish.

Obviously, voice is buy cheap Adobe Creative Suite 5 Web Premium an essential part of podcasting. Rough, hesitant, noisy, easily distracted voice – as listeners we will tolerate ambiguity, trains of thought that buy cheap Adobe Creative Suite 5 Web Premium miss the station and poor audio quality in the pursuit of original and buy cheap Adobe Creative Suite 5 Web Premium incisive analysis. In some ways, we imply authenticity and authority from buy cheap Adobe Creative Suite 5 Web Premium the unprofessional tics found in podcasts today.

Podcasters who came from the world of blogging understand this. They’re struggling with format issues: do they need intros and outros? Are professionally voiced interstitials necessary to keep the listener engaged? How do they handle audio comments to the podcast? What is buy cheap Adobe Creative Suite 5 Web Premium the relationship between their podcast, their blog, and do the two actually align? Why must I sell my soul to the machine that is iTunes?

A column from Poynter made me pause, however. Chip Scanlon interviewed Tom Opdyke, the buy cheap Adobe Creative Suite 5 Web Premium morning metro editor of the Atlanta Journal-Constitution and the narrator of the buy cheap Adobe Creative Suite 5 Web Premium paper’s “Through Hell and High Water” series on the aftermath of Katrina.

Opdyke is both a journalist, a professional narrator/voiceover specialist and buy cheap Adobe Creative Suite 5 Web Premium a dramatist. He discussed how he prepared for a dramatic spoken presentation of the buy cheap Adobe Creative Suite 5 Web Premium AJC’s original printed word – not what I would consider an original podcast.

Scanlon characterized podcasts more bluntly, and buy cheap Adobe Creative Suite 5 Web Premium more commercially. In the end, he also seems to have buy cheap Adobe Creative Suite 5 Web Premium overlooked the value that podcasts can bring to a developing story: first, the buy cheap Adobe Creative Suite 5 Web Premium capacity to deliver real voices from the scene, to share true emotion from buy cheap Adobe Creative Suite 5 Web Premium an event’s actual participants. Second, the ability to reflect reader’s reaction. Third, and buy cheap Adobe Creative Suite 5 Web Premium most importantly, an opportunity for a print medium to break out of its constrained frame of reference.

“For news consumers who buy cheap Adobe Creative Suite 5 Web Premium like nothing better than a good listen, and for newspapers who buy cheap Adobe Creative Suite 5 Web Premium desperately want to hold onto their business, podcasts offer a note of hope. Combining the buy cheap Adobe Creative Suite 5 Web Premium power of audio with the freedom to choose when to tune in, podcasting — think of it as TiVo for the ears — they offer an buy cheap Adobe Creative Suite 5 Web Premium alternative way for consumers to get their news and information on a buy cheap Adobe Creative Suite 5 Web Premium schedule, through a medium of their choice.

In print newsrooms, where buy cheap Adobe Creative Suite 5 Web Premium audio is limited to the quiet mumbles of reporters reading their stories, a buy cheap Adobe Creative Suite 5 Web Premium new skill set is becoming increasingly necessary: The ability to voice a buy cheap Adobe Creative Suite 5 Web Premium story with the same competence of a skilled broadcast journalist. ” (Poynter)

A skilled broadcast journalist, as well all know, does not hold much currency with the buy cheap Adobe Creative Suite 5 Web Premium digerati anymore. Scripted news is as scripted news does.

I’d like to buy cheap Adobe Creative Suite 5 Web Premium see news outlets make a dedicated effort to developing a real dialogue with the buy cheap Adobe Creative Suite 5 Web Premium readers – and not just the eight guys who write to the op/ed section three times a week. A “community advisory board” doesn’t cut it either.

I’m probably not giving Scanlon enough benefit of the doubt. He’s a blogger, and he has discussed the reader reaction that can be generated by effective spoken presentation of articles.

But where’s the connection for other readers? How can we tell that a story has resonated with others? In some ways, I feel like this buy cheap Adobe Creative Suite 5 Web Premium sort of podcast should be delivered in RealPlayer: they represent the buy cheap Adobe Creative Suite 5 Web Premium same sort of thinking about control, presentation and risk avoidance that buy cheap Adobe Creative Suite 5 Web Premium we first saw in 1997 and 1998.

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