Steve made a point last week about building influence and audience through generosity - the free sharing of information and a willingness to send your reader off to other parts of the blogosphere for further analysis.

Today we find out from the NYTimes that the Washington Post will be embracing the concept fully - by installing services from inform.com that will serve related news stories for other outlets alongside WaPo-sourced material.

The key for WaPo - the new material will be embedded in pages generated by the Post’s CMS - meaning more revenue for the Post as well as more information for the reader.