The Prime Minister of Canada is podcasting, after a fashion, as Joe points out. This puts our Conservative government out ahead of its peers in Old Blighty, who have only made one attempt in the format. It was a funny and imaginative attempt, however.
In June, comedian Eddie Izzard accompanied PM Blair on a trip to the European Council meeting in Brussels. His ersatz podcast is missing the formal professional elements Joe suggests are necessary in a Prime Ministerial podcast (summary, professional intro, formal host), but it does attempt to cast an amusing light on the complexities of the UK’s relationship with the European Union (hint: many Brits don’t understand it).
Neville and Stuart first had comments on Izzard’s podcast. I have to agree with Neville that the attempt didn’t come across as a stellar piece of public information or public policy analysis, but it is one of several steps taken by the government to make information about the EU more accessible to the average Briton.
More impressive is the effort of the US Embassy in London to move its public diplomacy efforts into podcasting. There are now 18 podcasts available on differing themes, issued quite regularly. The material may be skewed towards US interests (naturally) but it does make public the work of accredited and visiting US officials in the UK.