Canuckflack

Mandatory labelling for “truthiness”

// May 29th, 2006 //

“…The more audiences move off trusted sources of information and into the hard-to-reach regions of the blog, the more media purveyors should return to core brand-values and seek to extol the virtues of truth and its sibling, accuracy …

… Content labelling can work on media websites just as food labelling works on cans and packs. People can decide if they want reconstituted fact, contested fact, or fact substantiated by one source instead of a more nutritious plethora of trusted sources.

Journalism should rate PR agencies for the truthfulness and not truthiness of their information, whilst recognising that a problem shared may be a problem halved. Truth can get back in the game. But the competition is stiff these days.” (Media Guardian)

Julia Hobsbawm, chief executive of Editorial Intelligence