CSR: what is it good for? Huh!

Apologies for the affront to the collective genius of Frankie Goes To Hollywood/Edwin Starr. What is the true, quantifiable, worth of corporate social responsibility? Aside from polishing up Nike’s annual report? Or pulling a veil over the dirty workings of international oil conglomerates? Wal-mart must be wondering that as it tries to marshall positive voices […]

McDonald’s, VOIP and long-distance orders

Your next drive-thru order at MacDonald’s may not be taken by a sweaty, slightly overweight and harried assistant manager with an ill fitting corporate dress shirt. If you’re in Hawaii, the person asking you about supersizing may in fact be over a thousand miles away – in Santa Maria, California. Thanks to low-cost VOIP, centralized […]

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