Christmas, mail order and Toughskins

Over at Flickr, the entire 1979 Sears Wish Book.

Remember the days when the Sears Wish Book used to be delivered in the mail? The only link between you and the holiday to come? The entire range of gifts available to you, wrapped in plastic?

And your mom always pointed out things like these cute cowboy/cowgirl outfits to your grandmother?

You’d fill out a form, send it off in late October, and wait until your package arrived at the local dry cleaner/Sears mail order outlet in late November.

Ahh. The bliss of delayed gratification. Even if it meant wearing Toughskins jeans for the next eleven months.

(By the way - have you noticed that the Sears mail order outlet is dying a quiet death? I’ve only seen in them in very rural areas over the past few years.)

Technorati: promo marketing

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