Archive for November 1st, 2005

Wal-Mart’s War Room - a must read

1, Nov 2005

Wal-Mart’s brought in the big guns from Edelman (and seemingly every political campaign of the last ten years) to help it beat back increasingly influential activist campaigns, sponsored in large part by union forces. This signals a radical shift in the corporation’s tactics - and when you bring in Michael Deaver, you’re really trying to [...]

Cosmo begat Maxim, who begat Porn Stars of America

1, Nov 2005

Turns out the editors at Maxim were certain their ribald sexuality and explicit come-ons would succeed, because the dowager queen of women’s magazines, Helen Gurley Brown, had already blazed the trail. From Maureen Dowd’s NYT magazine article, “What’s a modern girl to do?“:

“Oddly enough, Felix Dennis, who created the top-selling Maxim, said he stole his [...]

Newspapers: underestimating RPC, but not much to look forward to

1, Nov 2005

Looks like some newpaper salespeople may be underestimating - or overestimating - their reader per copy number. By relying on an national average RPC* of 2.3, they may be overlooking much more favourable local readership numbers:

“… ABC and NSA … found a wide range in individual newspapers from 1.8 to 4.4 RPC. From this base, [...]

Marketing Curling: “do ya think I’m sexy …”

1, Nov 2005

And the debate begins again … Can women’s sports only earn mainstream attention by trumpeting their sexuality? In the past, Canadian women’s rugby, water polo and cross-country ski teams have launched tasteful calendars with a selection of nude and semi-nude poses. This month, it’s the turn of a group of international women curlers.
Now, Dordi Nordby [...]


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