Over at Flickr, the entire 1979 Sears Wish Book.
Remember the days when the Sears Wish Book used to be delivered in the mail? The only link between you and the holiday to come? The entire range of gifts available to you, wrapped in plastic?
And your mom always pointed out things like these cute cowboy/cowgirl outfits to your grandmother?
You’d fill out a form, send it off in late October, and wait until your package arrived at the local dry cleaner/Sears mail order outlet in late November.
Ahh. The bliss of delayed gratification. Even if it meant wearing Toughskins jeans for the next eleven months.
(By the way - have you noticed that the Sears mail order outlet is dying a quiet death? I’ve only seen in them in very rural areas over the past few years.)
Technorati: promo marketing retro
Here’s Jon Stewart’s take on it - and may I say, a better intro than anything I saw on Canadian network news last night.
Om Malik in Business 2.0: What are eyeballs worth?
Technorati: Blog marketing
Should companies stop concentrating on outsourcing and downsizing, and instead invest more heavily in social networking software to increase the productivity of their most innovative and valuable workers?
That’s what some McKinsey consultants seem to be arguing in “The next revolution in interactions,” from the new edition of the McKinsey Quarterly.
The article differentiates between work that is largely transactional - tasks that can be clearly identified and whose work load can be mapped out, like air transportation, retailing, utilities, and recreation workers - and work that is tacit - tasks that depend upon information sharing, communication and negotiation skills.
The authors argue that companies should concentrate upon increasing the productivity of their “tacit workers” if they want to establish a new competitive advantage in their industry - and this will require new priorities in IT investment.
“… new and emerging technologies will let companies extend the breadth and impact of tacit interactions. Loosely coupled systems are more likely than hard-coded systems and connections to be adapted successfully to the highly dynamic work of tacit employees. This point will be particularly critical, since tacit interactions will occur as much within companies as across them.
Broadband connectivity and novel applications (including collaborative software, multiple-source videoconferencing, and IP telephony) can facilitate, speed up, and progressively cut the cost of such interactions as collaboration among communities of interest and build consensus across great distances. Companies might then involve greater numbers of workers in these activities, reach rural consumers and suppliers more effectively, and connect with networks of people and specialized talent around the world …
Companies will also have to think differently about the way they prioritize their investments in technology. On the whole, such investments are now intended largely to boost the performance of transformational activities - manufacturing, construction, and so on - or of transactional ones. Companies invest far less to support tacit tasks …
So they must shift more of their IT dollars to tacit tools, even while they still try to get whatever additional (though declining) improvements can be had, in particular, from streamlining transactions. The performance spread between the most and least productive manufacturing companies is relatively narrow. The spread widens in transaction-based sectors - meaning that investments to improve performance in this area still make sense. But the variability of company-level performance is more than 50 percent greater in tacit-based sectors than in manufacturing-based ones … Tacit activities are now a green pasture for improvement.”
Could Technorati, SixApart - even Wikimedia - end up with multinational sales forces and channel partners - like SAP, SAS or Oracle?
Analysis like this, from recognized management and business authorities, is essential if social media is to evolve - to move beyond circular debates among early adopters and online enthusiasts and become an essential component of the business strategies considered by the decision-makers in your C-suite.
Technorati: social media management Blog McKinsey
Stan Merkel
Street Performer
“This means I won’t miss another beer commercial with hot chicks in thongs - ever!”
Christ. The news release from TIVO announcing their upcoming commercial search capability has more quotes from more people than a multi-level government funding announcement for a new children’s hospital in a rural area. I should know. I write those for a living.
The nub of the announcement? “TiVo subscribers, if they choose to use the search capability, will retain control over their viewing experience through the creation of a viewer contributed profile via the set-top box that will enable them to receive advertisements based on their interests.”
I will love to see the accumulated data for favourite searches - when they’re available. That information will kick a lot of television-dependent advertisers in the teeth. Some of those marketing folks will look like the Hanson Brothers after meeting up with Ogie Ogilthorpe. Actual permission-based information on advertising preferences? Fantastic!
Want to take a guess at possible favourite ads among the general television viewing audience? Beer ads. Foreign Beer ads. Soda pop ads with Diddy in them. Doritos ads with Ali Larter. Nike ads - but only if they start featuring hot Olympians again. Or the new members of the LPGA. Oh - and anything with Martha or Oprah.
And since we’re still talking about early adopters with PVRs here - any Apple ad.
Will there be an option for “ads with Jessica Alba in them”?
Technorati: advertising Tivo PVR
Top Ten Signs your Christmas retail help’s gone bad:
10. The coffee club’s losing $26 a day.
9. The latest shipment included 40 packs of smokes.
8. Those Santa end of aisle displays? He’s now touching himself - inappropriately.
7. Somehow, the store cat is pregnant.
6. The greeter, dressed as an elf, is saying “How’d you like to be my Ho Ho Ho?”
5. Weekly staff potluck lunch is now a key party.
4. Someone’s charging for parking in the store lot.
3. The muzak now plays Liz Phair.
2. 7pm? That’s 85% off hour!
1. You’re guaranteeing early January delivery.
Technorati: retail
The latest findings from the Pew Internet & American Life Project confirm that rich young guys continue to dominate online sales, but that increasing numbers of internet users (with broadband) are selling online.
Oh - and despite the hype - Craigslist is not the only online classifieds site.
Results from Pew’s telephone survey indicated that:
“… those who sell things online come from all points on the demographic spectrum, but they are particularly likely to be male, in their 30s, relatively affluent and well-educated. They are also relatively intense users of the internet who have broadband connections and go online frequently.”
The release also notes that the top 5 classifieds sites in October, according to comScore Media, were:
Craigslist.org 8,236,000 unique visitors
Trader Publishing Company 7,468,000
Cars.com 4,298,000
Apartments.com 1,555,000
Abracat Property 924,000
This just in from a new NEBR paper on the economic effects of Wal-Mart on the retail sector:
“In the retail sector, on average, Wal-Mart stores reduce employment by two to four percent. There is some evidence that payrolls per worker also decline, by about 3.5 percent, but this conclusion is less robust. Either way, though, retail earnings fall. Overall, there is some evidence that Wal-Mart stores increase total employment on the order of two percent, although not all of the evidence supports this conclusion.
There is stronger evidence that total payrolls per person decline, by about five percent in the aggregate, implying that residents of local labor markets earn less following the opening of Wal-Mart stores. And in the South, where Wal-Mart stores are most prevalent and have been open the longest, the evidence indicates that Wal-Mart reduces retail employment, total employment, and total payrolls per person.”
Try looking at the maps and charts after page 35 for an epidemiological examination of the spread of Wal-Mart across the U.S.
I found this 1.5″x2.6″ ad for an Ottawa “education-oriented sex shop” in the monthly listings for a a local indie theatre. Not only do I like the store name (there’s another in Halifax), but that rocketship logo has a rather blatant (and Freudian) sub-meaning. Not to mention that the rocketship seems to be escaping a big gaping maw of a Black Hole.
Childish titillation aside, this ad works. Even for its size, it displays a clear headline, makes the selling point (BIGGER store) and provides multiple points of contact. For $210 a month, the store’s reaching more than 3000 filmgoers who are likely in its identified target market - in terms of demographics as well as intellectual curiosity.
Technorati: advertising retail
Is the old school “black with two creams” coffee making a comeback? Looking at the expansion plans for Dunkin’ Donuts in the Big Apple, New York magazine plays up the contrasts between Starbucks and its downmarket competitor. Along the way, author Stephen Rodrick hits some points about:
Overeager Flackery
“Imagine my surprise when I was met by not one, not two, but eight Dunkin’ employees. There was the flack, the outside-agency flack, three executives, the franchise owner, his son, and someone to drive the trail vehicle. Soon, I was deluged by a shower of business cards, fair-trade beans, and Coffee Coolattas.”
Packaging, Design and Self Identity
“Unlike Starbucks, whose mermaid-logoed paper cups scream “I am a person with some design sense and an environmentally raised consciousness,” Dunkin’ serves its coffee in Styrofoam containers emblazoned with the company’s cheerful puffy-fonted pink-and-orange trademark. Viewed through an upmarket lens, Dunkin’s cups suggest landfills and Gymboree classes. “They’re fine in the car up to New Hampshire,” an Upper East Side publicist told me, “but not so much on Madison and 52nd.”
The Value-Added Menu
“Starbucks’ cellophane-wrapped $6 sandwiches are a crime against commerce and fairness in pricing, but it’s unlikely those products will kill you. I feel fairly confident, on the other hand, that Dunkin’s new steak-egg-and-cheese breakfast sandwich is what the Grim Reaper packs in his lunch box.”
Retail Merchandising
“Despite its aesthetically pleasing location and floor-to-ceiling windows, members of the ocho mumbled obscenities and rolled their eyes. Apparently, the promotional posters were not up-to-date.”
The Uselessness of Controlling the Message
“On my officially sanctioned guided tour with the Dunkin’ boys, all the stops were spacious, airy locales, clearly chosen for their PR suitability. Alas, these turned out to be Dunkin’s Potemkin Villages. Many of the other stores I visited had all the ambience of a Texaco outside El Paso, resplendent with interrogation-quality fluorescent lights and pee on the toilet seats.”
Oh - and Rodrick works in some commentary on the Dunkin’ Donut’s customer segmentation from John Moore of Brand Autopsy fame.
Technorati: retail public relations Design
McDonald’s rolled out their Arch Card gift card in style today, launching a major PR and marketing push for a product that’s been in some restaurants for months. The impact of the card on the corporation’s bottom line is immediately measurable:
The stock’s gone up 2.2%, to close at $33.71. That’s something you can email to the Board of Directors tonight. From the limo. Or the helipad.
The cards are being supported by a huge promotional campaign:
“McDonald’s will give away $22 million in promotional Arch Cards starting Tuesday to make a splash, including 5 million $1 cards handed out to Southwest Airlines customers at 61 U.S. airports through Dec. 13 and on board Southwest flights from Dec. 14-28.
Customers at McDonald’s restaurants can receive a $1 Arch Card from Nov. 29 through Dec. 5, while the cards last, with the purchase of Chicken Selects strips or a Premium Chicken Sandwich.” (AP/Chicago Sun-Times)
Does that mean McDos* has customer segmentation data that indicates Southwest fliers are also hamburger afficionados?
Or did they just notice that a lot of the people shown flying Southwest on A&E’s Airline seemed to be the fast food, low taste preference type of consumer?
*(McDos is a french nickname for the burger chain)
Technorati; promo branding public relations
Two tidbits from the Auditor General’s report on the use of public opinion research in Government of Canada management reporting:
“… The cost of contracted public opinion research projects in 2003–04, including both quantitative and qualitative research (for example, focus groups), was $25.4 million; between $11 million and $15 million of this amount was spent on 388 quantitative research projects (that is, surveys) …”
I suspect, between them, Jon Corzine and Michael Bloomberg spent more than that on surveying for their political campaigns this year.
” … We estimated that the number of Canadians contacted for federally commissioned public opinion surveys has potentially reached over one million Canadians annually.”
Let’s put that in perspective: there are about 33 million Canadians.
There’s a shop in my building’s retail mall, they jumped on the Christmas bandwagon last week. Garlands, wreaths, Chicken Little advent calendars. You know - things that keep in the Christian spirit and encourage a lighter pocketbook.
There were probably two triggers for the store reno: the seasonal promo package arrived from head office, and the building’s landlord had already decorated the common areas of the mall by November 2nd.
Chatting to the manager, I pointed out one of the most irritating promotions in the store (other than the muzak): a four foot statue of Jolly Old Saint Nick, red suit and all. At his feet is a red button: you press it, and he starts to sing Tinpan Alley Christmas classics, all the while dancing some sort of demonic and robotic Chubby Checker twist.
The statue, I believe, was programmed and choreographed by Harold Wormser, the youngest of the Tri-Lams from “Revenge of the Nerds.”
“I bet you’ll take the batteries out of THAT in a week,” I said.
“Actually, we only turn it on during peak hours … To set the spirit, you know …” she replied.
And thus a compromise was struck, a compromise that allowed a velvet jacketed, left-footed crooner to work his seasonal magic … without fear of violent retribution from the store’s employees.
“Where De Women At” - that’s the head on a sidebar about the paucity of female executives in Canada’s top 500 companies. Found it in a recent edition of Canadian Business magazine.
Awfully close to a quote from the Mel Brooks classic Blazing Saddles, isn’t it? This one?
“Where de white women at?”
Yeah. That was a male editor, 30 to 45, who wrote that.
Warren Kinsella on political war rooms:
“If you’ve got the right people and they’re prepared to give up sleep for a month, then that’s all you need.
The food always sucks, tempers always get lost. You can’t leave. You’re not eating out because as soon as you leave something bad always happens. So they bring food in, and it sucks and the carpet gets smelly and it’s cramped quarters.
… It was a newsroom kind of environment. People kind of hollering at each other. Nobody’s got an office. It doesn’t work if people are in offices because you lost time and in a newsroom you can communicate quickly. And it’s fun. It’s fun as hell, it’s a blast.” (Hill Times, not online)
From a different Hill Times piece on election preparations by lobbyist firms:
“Association House lobbyist Jamie Deacey said at the moment, most of his clients are asking the same question as everyone else in Ottawa: Why is this happening, and what does it mean to me?
“As far as the first question, what I do is buy a goat each morning, cut it open, tear out the entrails, and then phone my clients and tell them what I see,” he joked. “And I only charge one client for one goat.”
Just like the porn industry can be counted upon as early adopters of new e-commerce technology, so can fraudsters. This week the FTC busted a coffee display rack franchise scam. These guys were using VOIP phones to make it seem that they were operating out of New Mexico - not their real base, Costa Rica.
Coffee display rack? Where exactly would you put that, beside the “smells like CK One” cologne and watermelon-flavoured condom rack in truck stop johns? Or maybe a little standalone sachet dispenser to be set up outside mall-based muffin shops? Maybe locate them just outside airport security screening areas? What about an elevator installation, undercutting the mom and pop coffee shop in your highrise’s basement?
Trying to drive sales? Haymarket’s Marketing Direct just took a look at the techniques British agencies and mailhouses have been using to optimize their mail lists (sub. req.).
One program that caught my eye was the new Lifetime Value Score from Expeian, which develops:
“… detailed profiles of each prospect and customer from its unique lifestyle, demographic, transactional, consumer classification and permissible credit data. Experian’s consumer scoring model ranks each prospect and customer to identify their future lifetime value against each brand offered by the client.”
Wonderful use of mailing lists, consumer data and quant brainpower. As a marketer, I can only admire the professed breadth and depth of the data analysis available.
As a consumer, I can tell you these programs are the reason I make sure to lie at every chance possible when providing information while shopping. Phone number? I’ll give you the pet shelter number, just don’t cross-compare my purchases. Contest entry require purchasing intentions? Why, I plan to buy several consumer durables during the next six months, and I always look for more Arnold Palmer clothing in the store. Do you have five minutes to complete this important survey? Sure - as long as you don’t mind me assuming the identity of a pre-op transgendered Republican fishetarian.
I mustn’t be the only one feeding inaccurate data into the machine. Still, I’m not exactly shouting from the rooftops about the corporate hand sneaking into my wallet and making copies of my receipts. To quote “Love me, I’m a liberal!” originally by Phil Ochs, covered by Jello Biafra and Mojo Nixon:
So love me, love me, love me, I’m a liberal
I go to pro-choice rallies
Recycle my cans and jars
I’ll honk if you love the Dead
Hope those funny grunge bands become stars
But don’t talk about revolution
That’s going a little bit too far
…
Once I was young and had an attitude
Stickers covered the car I drove in
Even went on some direct actions
When there weren’t rent-a-cops to be seen
Ah, but now I’ve grown older and wiser
And that’s why I’m turning you in
So love me, love me, love me, I’m a liberal …”
Looks like there’s some anger management issues over at Pharma Exec magazine. Either that, or the junior editor writing the headlines is working through his 30 day layoff notice. “Bustin’ a CAP” is just one headline. Sure, it’s about likely problems with Medicare Part B’s Competitive Acquisitions Program, but I have to wonder who’s channelling some white suburban punk rage - a la Michael Bolton.
Just like the headline from the cover of the mag: “Soldiering On: Valeant Pharmaceuticals has stopped the bleeding. Can the specialty company dress the wounds?”
Ouch.
A Goldman Sachs analyst warns that Google Base could, in the future, pose a real challenge to newpaper’s classified listings - an important source of revenue for many papers.
E&P’s brief on Peter Appert’s latest report has some startling numbers about “newspaper companies’ exposure to classified revenues as a percent of total company revenues:
Journal Register Co.: 32.5%
Knight Ridder: 31.2%
McClatchy: 30.9%
Gannett: 29.3%
Media General: 23.6%
Lee Enterprises: 22.2%
Tribune: 21.0%
The New York Times Co.: 18.4%
Journal Communications: 10.3%
E.W. Scripps: 9.6%
Washington Post Co.: 2.4%”
Jack Shafer riffs with some of the younger Slate writers to single out signs that the baby boomer generation has finally lessen its death grip on the media:
“The Simpsons should produce a heap of references in headlines, movies, music, and ads, predicts Chris Suellentrop. While cross-generational, the show’s most devoted adherents are post-boomers. Suellentrop suggest such Simpsonia as the words “cromulent” and “embiggen” and variations on the phrase, “I for one welcome our new overlords.”
“Because many white post-boomers consider the Beastie Boys the Beatles of their generation, which daily newspaper will be the first to title a story about a Hollywood star’s entourage “Posse in Effect”? Amanda Watson-Boles wonders how long it will take Kraft Foods to create an ad campaign based on the Beasties’ song “She’s Crafty.” She writes, “I mean my God, Kraft just ruined one of my favorite anthems from high school, ‘Unbelievable’ by EMF, making the word ‘Crumbelievable’ to advertise a new type of crumbling cheese. Does Kraft’s CEO know what EMF stands for?”
Note to editors: a Simpson Dictionary for easy reference, and Wikipedia’s list of made up words in the Simpsons.
Tom Cruise may have brought on an old guard publicist to recover from his summer of madness, but the blowback goes on. Just look at what may be on tonight’s episode of South Park:
“…According to a source who has read a draft of the script, it begins with Stan leaving a psychiatrist’s office only to be hailed as a savior by the leaders of a strange, Scientology-esque cult because of his off-the-chart results on an E-meter-like “personality test.” A group of Hollywood A-listers quickly gather outside Stan’s house, we’re told, with Tom Cruise somehow ending up stuck in a closet—leading a news crew stationed at the scene to report that Cruise’s fans fervently want the actor to “just come out.”
In the end, R&B star R. Kelly—whose multi-song summer opus gave the episode its name—swoops in to save the day. (We suspect Chef will be sitting this one out. A rep for Isaac Hayes, who supplies the voice of South Park’s horny cook and who happens to be a Scientologist, said her client hadn’t heard about the plot and that she didn’t “think Chef was even in it.”(Radar)
As for the image management style of Paul Bloch, the new consigliere? As he told the NYT: “We just began,” he said. “We don’t want to talk about what we’re going to do and not going to do … “
Remember how cheap online advertising used to be? You could pay for those banner ads with a paypal account, or with change from the little dish on your dresser? Not any more. The prime real estate on major portals is so rare, placement costs on MSN, AOL and Yahoo are skyrocketing.
This from the WSJ today:
” … Yahoo said last month that prices increased by “double digits” in the third quarter from a year earlier, while AOL says prices for some ad units have increased as much as 20% since January.
MSN says it currently charges between several hundred thousand dollars and $1 million for a prime, 24-hour ad spot on its home page. That’s up from about $25,000 to $50,000 four years ago.
… By contrast, the average price of a 30-second TV ad for last February’s Super Bowl was $2.4 million, while a full-page color ad in People magazine costs $228,275. A 30-second spot on this week’s episode of ABC’s “Desperate Housewives,” which had 26.5 million viewers, cost $574,504, according to Nielsen Monitor-Plus.” (WSJ)
It’s important to note that this rising market does not reflect a stampede to all things digital, as happened in 1998 and 1999. Rather, “In 1999, there was no research and people were chasing fear and greed,” says Greg Stuart, president of the Interactive Advertising Bureau. “Now there’s good data, plus marketers with their own real experience.”
In fact, the smaller, more specialized, sites have seen increases more in the range of 3% - their advertising real estate isn’t as limited, giving advertisers more choice and more negotiating power.
Gardner Morse takes a look at “crap circles” in the November HBR: those colourful diagrams that attempt to lay out a project management philosophy, or some other example of consultant-speak, in a seemingly logical progression of arrows. And snow you in the process.
How do you undermine your personal brand equity? Say you’re the reigning Nextel Cup champion, have just managed to negotiate your way off one racing team, and will be driving the #2 Miller Lite Dodge in 2006. Oh, and that your move to Penske Racing was likely the reason Miller Lite extended their sponsorship agreement through 2010?
Miller must be counting on the cross-promotion opportunities normally accorded a major NASCAR sponsorship:
“[Kurt] Busch will participate in a number of personal appearances at bars, retail outlets and events on behalf of the brewer. In addition, his likeness will be featured on Miller Lite ’s retail and on-premise merchandising materials, promotional programs and on the company’s web sites. (Paddocktalk)
Too bad Busch got pulled over for reckless driving last night. And we’re not talking Cole Trickle street racing, either.
“Busch was stopped Friday night after trying to avoid another car and running a stop sign about two miles from Phoenix International Raceway … As a result of the roadside investigation the deputy did take Mr. Busch into custody for suspicion of driving under the influence of alcohol,” said [Lt. Paul Chagolla], a Maricopa County sheriff’s spokesman. (NASCAR/AP)
I bet that news is going over well in Milwaukee.
While Busch hasn’t had his day in court (or his day with NASCAR execs, which is worse?), he will be feeling some retribution for this. Somewhere, there’s a brand manager who’s had to come into the office on Sunday to work “court-ordered public service” into his Miller/Busch media plan.
“If we pick the right schools - like an inner-city school - we can work some extra media out of this! Does the Bondurant School count for public service?”
While this was no drug bust worthy of the fearsome Sgt. Stedenko, Cheech and Chong’s “Up in Smoke” probably had an accurate account of Busch’s police stop:
Arresting Officer: [to Man] Sir, what’s your name?
Pedro: Whut? I told you my name, man!
Arresting Officer: [to Man] Sir… what’s YOUR name?
Pedro: [to Man] Hey man! The dude wants to know your name, man!
[Man vomits onto the floor of the car]
Pedro: Uuhhh - His name is RAALLLPH, man!
Bubblegum Machine has some witty commentary on the state of popular music. It’s even funnier if you understand the British retail references (I’ve tried to hyperlink them for your education).
Speaking of British popular culture: How Chav Are You?
Where can a Canadian politician turn to float an idea or launch a theme, all in front of an audience of high powered Central Canada types, plenty of Toronto media, and somewhat valuable coverage by the national Parliamentary channel?
This week two opposition leaders, Steven Harper of the Conservatives and Jack Layton of the New Democratic Party, used their scheduled appearances at joint meetings of Toronto’s Empire and Canadian Clubs to slam the governing Liberals.
Leaving the political gamesmanship aside, former Tory Ontario Minister Tony Clement offered the National Post some comments about the value of this forum:
“These are people who know a lot of people so you do want to make a good impression. …
It’s also on cable … Every politician wants to be on cable as much as possible …
You can use it opportunistically, and I mean that in a positive sense … You can use the opportunity to make something big out of it and know that it’s going to get some play …” (National Post, not online).
Clement’s mostly right (ha!) - but he should be wary of overstating the importance of CPAC, the parliamentary channel. In a year where the Gomery Commission has prompted greater national interest in the machinations of politicians in Ottawa, the channel’s weekly viewership has actually gone from 1.4 million to 900,000.
Even a recent rebranding effort faces an uphill challenge given the constraints of their public affairs programming, like the unedited speeches of political leaders delivered to rubber chicken lunches in Toronto.
“There’s no question that CPAC has an outsized share of unprocessed programming — Jack Layton making himself presentable to the Empire Club, say, or expensively coiffed parliamentarians talking back and forth across a committee table about avian flu while water jugs get passed around and the simultaneous translation lurches in and out.
Squeezing in the rebranding images, most of which are the between-program diversions known as “interstitials,” becomes a greater challenge on a commercial-free channel when speeches, committees and parliamentary debates go on and on.” (Globe and Mail)
Has it really come to this? Martha, Martha, Martha. I know people have been murmuring about the ratings for your Apprentice, and it seems that your daytime show is struggling …
But who in the MSLO complex thought this ad up? It’s on I Want Media, and its caught my eye more than once.
That’s not a good thing, dear. It doesn’t seem to be a very positive message. Each time, I’ve thought “She beat Tony Danza and Montel? Martha’s comparing herself to the junior varsity talkies? The Remodel America reruns on TBS beat Tony Danza in Detroit, for pete’s sake.”
I hope to god this is some sort of geotargeting - and I Want Media’s ad supplier figures Detroit is as good as anywhere for a Canadian reader.
© 2008 Colin McKay
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