When you’re flipping through the Wall Street Journal, reading bland quotes about marketing plans, office expansions and corporate growth, is this the face you imagine staring out from behind the text?

” If not for Lance, we wouldn’t be expanding our factory and we wouldn’t have new offices with carpeting and windows and a gym …” said Zap Espinoza, a company spokesman for Trek Bikes. (in the WSJ)

I remember Zap from his columns in Mountain Bike Action. It doesn’t surprise me that he works for Trek now - because the biking community, even worth hundreds of millions of dollars, works and plays differently. The independent and adventurous ethos is never abandoned. (or else you’d end up like Schwinn or Raleigh)

(picture of Zap from trekbikes.com)