Hey! We all lose an hour of sleep Sunday morning thanks to daylight savings time (except Saskatchewan - don’t ask). Stuart Elliott’s covered the PR and marketing gimmicks now associated with the changeover.

Old Navy’s pushing flip flops, Swatch is hawking watches, Olay is pushing anti-aging products, and we all know that Duracell REALLY cares about your smoke detector.

What ideas can you think of to leverage your client’s issues?

- New town slogan: “Another year out of bankruptcy!”
- Agrifood lobbyist: “It’s a season for change: genetically modified milk”
- Cabbies: “We change our brakes, whether we need to or not!”
- Cleaning company: “Have you looked at your urinal cakes recently?”
- New York Mets: “It’s a new year, and we have brand new pipe dreams”
- Adult gift store: “Do you still get a buzz out of life?” (co-promotion with Duracell)