I got a pitch yesterday for a new book (which I’ll mention another time if I find it’s useful), and the pitch prompted me to look at some white papers pulled together by a San Francisco agency called Plan B – one of which cites the poem (?) excerpted below. Mark Lewman, apparently their Creative Director, wrote this back in 2001.
I prepare trend reports for fortune 1000 companies.
I am paid to play
the disenfranchised against the disrespected
make the F1000 feel connected
to the cognosumers who reject them,
stuck in the cultural crosshairs.
… And some guy in a conference room in Ohio says into his speakerphone:
“Tell me more about the Krautrock movement and the abstract bands.”
I spit out details to counteract,
and wipe my face with my cuff,
generating more fluff,
without concentrating on the end result,
just the next step which is an orchestrated effort to tap into tech step. …
Read the rest. Really.