Canuckflack
… it’s about public relations, marketing, retail quirks, government communications and oddities … and written in Canada!
Friday
Jul 30,2004
To thank you for registering and give you a reference number
To say how much is in your account
To tell you when you are overdrawn
To remind you of your appointment
To give you a ticket: admit one
To give you your flight details
To say your flight is delayed
To confirm how many points you have collected
To give you the latest odds in the 2.30
To say our engineer will be there between nine and 10 am
To say when we’ll call back
To remind you of the booking deadline
To tell you your order has arrived
To invite you to the preview
To say roadside assistance is on its way
To give you the phone number
To tell you the pollen count
To give you the share price
To give you the store details
To tell you the sale went through
To say you have won two tickets
To offer you an upgrade from 3* to 4*
To offer you car hire on arrival
To ask you to rate the service you received
To say ‘thank you’
Jul 30,2004
In its August issue, Promo magazine has run several articles on texting (SMS for you cognoscenti) and possible applications for marketers and loyalty programs. Rob Lawson, a VP at Enpocket, tagged a list of promising SMS applications to the end of his article:
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One Response for "25 ways mobile text messages can help build brand loyalty"
You may be interested to know that many of these applications are already used in Australia, where SMS is much more prevalent due to (I think) less telecommunications competition and hence much higher call rates for mobile phones.
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