Macintosh adobe illustrator 12 install download

Mr. Kissinger? Please pick up the blue courtesy phone.

// June 18th, 2004 // No Comments » //

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It seems that macintosh adobe illustrator 12 install download Henry Kissinger is quite adept at making himself unavailable to media when macintosh adobe illustrator 12 install download trouble’s brewing. His tactics usually involve extended travel. Jack Shafer thinks personalities and macintosh adobe illustrator 12 install download executives should be more honest about the still-common habit of jetting off on business travel as soon bad news begins to macintosh adobe illustrator 12 install download emerge:

Now, I’m not suggesting that macintosh adobe illustrator 12 install download any of these folks used travel as an excuse to avoid the macintosh adobe illustrator 12 install download press … Wait a minute! I am, too! The ubiquity of cell phones, e-mail, BlackBerrys, and macintosh adobe illustrator 12 install download satellite phones means that in all but a few extreme instances—during a macintosh adobe illustrator 12 install download hike though Denali National Park or a snorkel adventure at the macintosh adobe illustrator 12 install download bottom of the Marianas Trench—no big shot is out of his office’s reach unless he wants to be. Why report that someone can’t be reached when it’s more likely they don’t want to be reached?

I imagine that the “traveling … couldn’t be reached” construction is macintosh adobe illustrator 12 install download a stylistic holdover from the days when long-distance telephony was an macintosh adobe illustrator 12 install download on-again, off-again miracle. Travel really did make people unavailable. … reporters should force the macintosh adobe illustrator 12 install download issue and ask offices for alternative ways to contact their bosses. If the macintosh adobe illustrator 12 install download boss has made himself inaccessible, say so … : “Mr. Kissinger could not address the macintosh adobe illustrator 12 install download controversy because he has temporarily taken himself off the communications grid.”

Caste Party: how technology is helping economic mobility in India

// June 18th, 2004 // No Comments » //

The ready availability of information is macintosh adobe illustrator 12 install download radically transforming small town life in India. Old and moldy traditional authorities, once rife with personal corrpution, caste prejudice and macintosh adobe illustrator 12 install download economic injustice, are being undermined by the computerization of basic data like land deeds:

Computerizing land records may not seem like much of an macintosh adobe illustrator 12 install download achievement; most developed countries did it years ago. But in rural India, where macintosh adobe illustrator 12 install download the majority of people are semi-literate and live in remote communities unconnected by road or macintosh adobe illustrator 12 install download phone, it’s almost a revolution. “With equal access to macintosh adobe illustrator 12 install download information, a lower-caste person now has the same privileges as an macintosh adobe illustrator 12 install download upper-caste person,” says Rajiv Chawla, who oversaw the $3.7 million program …

In Karnataka alone, for macintosh adobe illustrator 12 install download instance, deed fraud once cost poor farmers $20 million a macintosh adobe illustrator 12 install download year; today, the problem has been virtually wiped out, according to macintosh adobe illustrator 12 install download the World Bank. With all the information digitized, land reform — which had macintosh adobe illustrator 12 install download slowed because limited access to records made it hard to prove ownership — could now be restarted.

Read over the macintosh adobe illustrator 12 install download jump for an example of how computer kiosks are changing the macintosh adobe illustrator 12 install download lives of rural farmers.
(more…)

PepsiBall: marketers are buyng the gospel of Sabermetrics

// June 17th, 2004 // Comments Off //

More evidence that macintosh adobe illustrator 12 install download corporate marketers and management are looking for detailed financial and performance data as an macintosh adobe illustrator 12 install download indicator of success. At the AdWatch: Outlook 2004 conference yesterday, AdAge noted an macintosh adobe illustrator 12 install download emphasis on stats in identifying business opportunities.

With so much data available, sorting the macintosh adobe illustrator 12 install download useful from the less so is tough. One source of inspriration, said [Pepsi CMO Dave] Burwick, is a book by Michael Lewis called Moneyball, which details how the general manager of the Oakland A’s assembled a macintosh adobe illustrator 12 install download winning baseball team by analyzing numbers on player statistics collected by amateur baseball enthusiasts.

“Our entire plan for macintosh adobe illustrator 12 install download 2004 is based on thoughts that came out of that macintosh adobe illustrator 12 install download book, which is all about figuring out which metrics matter,” Mr. Burwick said. “We learn from our mistakes,” he acknowledged.

The parallels are macintosh adobe illustrator 12 install download startling: traditional advertisers, marketers and public relations executives are griping about increasing demands for macintosh adobe illustrator 12 install download strict quantitative measurement, just as old-school baseball veterans railed against Moneyball and macintosh adobe illustrator 12 install download the prophecies of Sabermetrics.

Almost a year ago, Lewis picked at the traditionalists’ reliance on old war stories, gut feelings, and macintosh adobe illustrator 12 install download historical precedent: this criticism could apply to our industry as well:

What’s taken for macintosh adobe illustrator 12 install download success on a baseball field is often just good luck (the double that is actually a fly ball lost in the sun) and what’s interpreted as failure is often just bad luck (the macintosh adobe illustrator 12 install download home run pulled back into the field of play by the macintosh adobe illustrator 12 install download gifted center fielder.)

All this macintosh adobe illustrator 12 install download and more can be shown by the close analysis of baseball statistics — made possible, or macintosh adobe illustrator 12 install download at any rate economical, by cheap computing power. For anyone willing to macintosh adobe illustrator 12 install download shun the conventional gut-feel approach to the market for baseball players and macintosh adobe illustrator 12 install download find more accurate ways to price players and their skills, there’s opportunity …

The financial markets have macintosh adobe illustrator 12 install download helped to make brains more respectable to men of action. They have macintosh adobe illustrator 12 install download hammered into the minds of a generation of young, ambitious people the macintosh adobe illustrator 12 install download connection between “inefficiency” and “opportunity.”

Pure data helps bring commercials out of the Closet

// June 17th, 2004 // No Comments » adobe acrobat price comparison //

The FT has given us a quick glimpse at the macintosh adobe illustrator 12 install download growing acceptance of gay and lesbian life in North American advertising. What’s driving this trend? A growing recognition of the macintosh adobe illustrator 12 install download broader purchasing power of this demographic group.

… evidence is emerging that – contrary to popular perception – gay and macintosh adobe illustrator 12 install download lesbian buying patterns closely resemble those of the general US population. A recent study by MindShare, a macintosh adobe illustrator 12 install download division of the WPP Group, with the Poux Company and Lightspeed Research, revealed that macintosh adobe illustrator 12 install download the gay market is not in fact dominated by buyers of up-market goods. Half the macintosh adobe illustrator 12 install download respondents said they regularly shopped at Wal-Mart and about one in four owned a macintosh adobe illustrator 12 install download Sears card.

The recent US Census results provided advertisers with the detail they needed to pitch more business:

And for macintosh adobe illustrator 12 install download the first time, new U.S. Census data about same-sex households is macintosh adobe illustrator 12 install download providing a look at gay demographics, via a new “unmarried partners” option in the 2000 survey, as detailed in a new book, “The Gay & Lesbian Atlas,” by Gary Gates and Jason Ost.

It discovered same-sex couple households are macintosh adobe illustrator 12 install download present in 96 percent of counties nationwide, totaling 1.2 million individuals. One in four gay households have macintosh adobe illustrator 12 install download children, more than one in 10 gay homes have a macintosh adobe illustrator 12 install download senior over 65, and male couples prefer cities while females prefer the macintosh adobe illustrator 12 install download suburbs.

Bob Witeck of Witeck-Combs Communications, a macintosh adobe illustrator 12 install download Washington, D.C., gay marketing firm … is macintosh adobe illustrator 12 install download enthusiastic about the census results, pitching three new clients with it. “We needed to know the geography for the community. While there’s a ‘duh factor,’ there were also surprises in where macintosh adobe illustrator 12 install download people live. Also, you can mine the data. It’s richer and deeper than surveys.”

Case Study: Blogging is an SEO and Publicity Bonanza

// June 16th, 2004 // No Comments » //

MarketingSherpa’s just run a case study on the blog set up by the President of CoreStreet. The key: a macintosh adobe illustrator 12 install download PR person who pushed and pushed the idea of blogging until the macintosh adobe illustrator 12 install download boss caved. (see his blog here)

“Chuck was kicking around the macintosh adobe illustrator 12 install download idea of using a blog as a corporate communication device. I never got that macintosh adobe illustrator 12 install download excited about it being an official thing because a lot of corporate blogs are macintosh adobe illustrator 12 install download thinly disguised press releases dressed up to look hip,” [Phil] Libin explains. “We have better resources to get out press releases.”

But, PR guy Chuck Tanowitz persisted …

… Tanowitz has macintosh adobe illustrator 12 install download been able to plant opinion pieces that are cleaned-up versions of Libin’s original blog posts in both ZDNET and CNET. Libin says: “It’s great – something I thought 100 people would see was seen by closer to macintosh adobe illustrator 12 install download 100,000.”

Coffee and Canadian Content

// June 16th, 2004 // No Comments » //

I can’t let the new Starbucks Double Shot ad go without comment.

It speaks to me. In a spandex pants, faux silk shirt, blown bouffant/mullet sort of way. The ad is macintosh adobe illustrator 12 install download imbued with the sense of energy and inspiration supposedly delivered by a macintosh adobe illustrator 12 install download double shot of espresso. Unfortunately, it also reminds me of junior hockey games and macintosh adobe illustrator 12 install download sweaty boxers from Philadelphia.

Did you macintosh adobe illustrator 12 install download know David Bickler, the lead singer of Survivor, is the voice for macintosh adobe illustrator 12 install download the Budweiser Real American Genius radio spots? (archive courtesy of KS1Tokyo-3)

Small business isn’t totally sold on e-commerce in Canada

// June 16th, 2004 // No Comments » //

A limited survey conducted for macintosh adobe illustrator 12 install download UPS Canada reveals that small businesses are nervous about their ability to macintosh adobe illustrator 12 install download succeed in an e-enabled environment. Ipsos-Reid surveyed and analyzed the responses of 400 small business owners/managers:

Generally, small enterprises do not seem very well prepared for macintosh adobe illustrator 12 install download e-business. Less than one-fifth (17%) feel they are macintosh adobe illustrator 12 install download adequately funded to support developments in this area, and only 29% believe they have macintosh adobe illustrator 12 install download an adequate technical platform in place to support e-business. Finally, just 28% think their employees have macintosh adobe illustrator 12 install download a clear understanding of the potential for business through this channel.

I was going to macintosh adobe illustrator 12 install download make a sarcastic comment about the observation that “four in ten (37%) owners/managers feel that macintosh adobe illustrator 12 install download the Internet will have little or no impact on their business over the macintosh adobe illustrator 12 install download next 3-5 years,” but I couldn’t actually imagine a macintosh adobe illustrator 12 install download business that would not be affected by e-commerce over the next five years.

Shoe shops, used book stores, holistic health boutiques, stamp dealers and macintosh adobe illustrator 12 install download maple syrup manufacturers: they’re all on the web or reachable by email.

Who are these 37%? I guess parking lot attendants, construction site lunch trucks, and macintosh adobe illustrator 12 install download roofers might be counted.

Those who macintosh adobe illustrator 12 install download do imagine impacts were most likely to mention marketing and company exposure (18%), communicating with customers and clients (13%), and growth in sales and profits (10%).

This information would indicate there’s a macintosh adobe illustrator 12 install download real opportunity to provide personalized IT infrastructure and advice to a macintosh adobe illustrator 12 install download large number of small businesses – an macintosh adobe illustrator 12 install download opportunity that could be well exploited by an international organization that macintosh adobe illustrator 12 install download has established relationships with small business and can pull in corporate resources to macintosh adobe illustrator 12 install download provide reliable and local IT products and advice.

Damn – that would be an opportunity for FedEx/Kinkos. Sorry UPS.

Euro Cup and Nelly Furtado

// June 15th, 2004 // 1 Comment » //

It may be macintosh adobe illustrator 12 install download the Canuck in me, but I really like the theme for macintosh adobe illustrator 12 install download Euro Cup 2004 – Força by Nelly Furtado.

AAAA smackdown!

// June 15th, 2004 // 1 Comment » //

There’s some acerbic prose and macintosh adobe illustrator 12 install download vivid imagery running through Fortune this week, including two very different perceptions of the macintosh adobe illustrator 12 install download state of the advertising industry: it’s practically a Nightmare on Madison Avenue:

Peter Sealey, a macintosh adobe illustrator 12 install download visiting professor of marketing at Stanford University, describes the state of Madison Avenue in starker terms. He argues that macintosh adobe illustrator 12 install download the average ad agency CEO is as blissfully unaware of the macintosh adobe illustrator 12 install download perils his industry faces as a French cavalry lieutenant in 1914. “You ask him how things are going, and he says, ‘Fine. Look at the horses. You like the horses buy CS5 Design Premium oem?’ ” says Sealey. “Meanwhile, there’s a goddamn German 200 miles away building the first tank.”

“I love this business,” says Donny Deutsch, CEO of Deutsch Inc., a macintosh adobe illustrator 12 install download New York ad agency. “If you macintosh adobe illustrator 12 install download landed here from Mars and you looked at the elements of society–commerce, pop culture, humanity– advertising defines us more as a macintosh adobe illustrator 12 install download civilization than anything else out there. It’s selling in its most grotesque obviousness. It’s human manipulation. Yet it’s charming. It’s something we all participate in. It’s what makes all the engines go. It’s what allows television to exist. It’s what drives people to stores.”

It’s frank, it’s incisive, it’s a must read. Take a look at the judgement laid on the AAAA’s planned Advertising Week in September:

It wouldn’t hurt Madison Avenue to macintosh adobe illustrator 12 install download be a little reflective, though. So much of Advertising Week celebrates a macintosh adobe illustrator 12 install download vanished era when eccentric craftsmen ruled the business, media buyers knew their place, and macintosh adobe illustrator 12 install download 90% of the macintosh adobe illustrator 12 install download public watched prime-time television. Yes, that was a better time for macintosh adobe illustrator 12 install download many people in the industry. But it’s gone.

Watching TV, Old School

// June 15th, 2004 // No Comments » //

Picked up a funky little 9″ portable TV over the macintosh adobe illustrator 12 install download weekend. The back of this avocado and chrome TV proudly proclaims: “Manufactured in August 1976″

It picks up all the macintosh adobe illustrator 12 install download stations: 6, 8, 13, 48, 64, all in black and white. I think I’m going to macintosh adobe illustrator 12 install download force my kids to watch the Bugs Bunny and the macintosh adobe illustrator 12 install download RoadRunner show on it.

Andy Richter: delusional? windows 7 professtional cheap

// June 15th, 2004 // No Comments » //

Andy Richter is macintosh adobe illustrator 12 install download getting ready for a new gig as the amiable dad of quints in a macintosh adobe illustrator 12 install download new Fox sitcom. This is on the heels of his appearance in the macintosh adobe illustrator 12 install download latest Olsen twins movie. Generally considered to be a very funny man, he seems to macintosh adobe illustrator 12 install download have let his standards slip. As he told the NY Post:

My feeling is macintosh adobe illustrator 12 install download that the quality and funniness of the jokes is the main thing in a macintosh adobe illustrator 12 install download sitcom. The concept doesn’t matter. There are macintosh adobe illustrator 12 install download no new ideas where sitcoms are concerned. This show is a macintosh adobe illustrator 12 install download Honda Accord with an 8-cylinder engine. It’s built to sell.

Ooooh. An Accord. With the leather seats and halogen fog lamps? Judging from the latest ratings book, the networks’ reality programming divisions are macintosh adobe illustrator 12 install download pumping out Dodge Vipers and Ford F350 Supercabs. Not that macintosh adobe illustrator 12 install download Andy doesn’t recognize the humour in stupid stunts:

I just saw “Jackass: The Movie” on cable, and macintosh adobe illustrator 12 install download that thing is full of huge laughs. They really know what macintosh adobe illustrator 12 install download they’re doing. There’s no macintosh adobe illustrator 12 install download set-up: they just cut to a midget kicking himself in the macintosh adobe illustrator 12 install download head.

P. Diddy, Harvard, and Sponsorship

// June 14th, 2004 // 1 Comment » //

Derek Ferguson is macintosh adobe illustrator 12 install download the CFO of Bad Boy WorldWide Entertainment Group, and he is macintosh adobe illustrator 12 install download looking into the crystal decanter for future revenue streams at the house that P. Diddy/Puff Daddy/Mr. J.Lo built.

“Music is so powerful that we’re looking for other ways to monetize the medium,” says Ferguson. Indeed, the macintosh adobe illustrator 12 install download surprise impact of hit songs like “Pass The Courvoisier” has macintosh adobe illustrator 12 install download not been lost on companies desperate to reach the lucrative youth and macintosh adobe illustrator 12 install download urban markets (sales of the cognac jumped after the song’s release).

“We are definitely leveraging the acts that sponsors are interested in,” he continues, describing how Apple paid to macintosh adobe illustrator 12 install download have its iPod placed in a P. Diddy music video and macintosh adobe illustrator 12 install download displaying a CD that features Sprite’s brand name in the liner notes. “Some extremists think that macintosh adobe illustrator 12 install download recorded music will be free in ten years,” he comments. “Companies will make money by selling sponsorship around the content.”

Legal chill at the Reuters business desk?

// June 13th, 2004 // No Comments » //

As if the threat of outsourced positions wasn’t enough, lawyers took the macintosh adobe illustrator 12 install download opportunity on Friday to brief Reuters staff in London on their legal obligations under the macintosh adobe illustrator 12 install download Financial Services Authority’s market abuse directive.

As the Guardian recounts, Reuters has macintosh adobe illustrator 12 install download had the opportunity to break unreleased or embargoed market news and macintosh adobe illustrator 12 install download company financial information in recent months, to the consternation of the macintosh adobe illustrator 12 install download FSA.

“We were basically informed that macintosh adobe illustrator 12 install download we should not break market-moving news. We are merely supposed to macintosh adobe illustrator 12 install download write up press releases,” said [one Reuters] reporter.

“We were also told not to macintosh adobe illustrator 12 install download snoop around on the web looking for news. We must not put out anything before a macintosh adobe illustrator 12 install download company would wished it to be released.” Another said: “The lawyers had no idea what journalists actually do.” (reg. req.)

Canadian politics aren’t wired: how embarassing

// June 12th, 2004 // 3 Comments » military discount adobe photoshop //

Dan Lett of the macintosh adobe illustrator 12 install download Winnipeg Free Press has reviewed the use of technology by actors in the macintosh adobe illustrator 12 install download current national campaign, and he isn’t impressed:

At a macintosh adobe illustrator 12 install download time of dwindling turnout in elections and escalating cynicism about politics, where macintosh adobe illustrator 12 install download is Canada’s Howard Dean?

… In Canada, the macintosh adobe illustrator 12 install download main political parties are virtual digital dinosaurs who are using the macintosh adobe illustrator 12 install download Internet to push their messages but not a whole lot more. The question arises: could Canada produce a macintosh adobe illustrator 12 install download Dean revolution of its own? (WFP is behind a subscriber firewall)

Canada’s political landscape presents several logistical hurdles to macintosh adobe illustrator 12 install download a fully wired campaign: election dates aren’t fixed, so a macintosh adobe illustrator 12 install download national campaign is announced and executed within six weeks; Canada’s political parties (and governments) haven’t embraced the macintosh adobe illustrator 12 install download opportunities for two-way communication available in the wired world; and macintosh adobe illustrator 12 install download the electorate is increasingly disengaged from the process, so they aren’t demanding clearer and more personal communication channels.

… [One informed observer] said the macintosh adobe illustrator 12 install download Canadian election is so volatile that most Canadian parties would be macintosh adobe illustrator 12 install download foolish to spend their money on so-called “quiet media” like the Internet.

In a macintosh adobe illustrator 12 install download close race like this, politicians need to focus on using mass media, television and macintosh adobe illustrator 12 install download newspaper advertisements to reach a wider audience, he said.

The Dean experience demonstrated the macintosh adobe illustrator 12 install download limitation of relying largely on quiet media campaigning.

I don’t really agree with that macintosh adobe illustrator 12 install download last observation: the limitations only exist if you haven’t had macintosh adobe illustrator 12 install download the foresight to install the technical infrastructure and train the macintosh adobe illustrator 12 install download right volunteers to deploy social software and implement effective web tactics.

In the macintosh adobe illustrator 12 install download current campaign, the candidates on the stump depend upon their BlackBerries to macintosh adobe illustrator 12 install download communicate with campaign managers and central war rooms, feeding questions in and macintosh adobe illustrator 12 install download receiving party lines in return. The web sites could have been macintosh adobe illustrator 12 install download coded in 2000 or 1996: they provide HTML and PDF files, with little else. There are macintosh adobe illustrator 12 install download some blogs present, but there hasn’t been macintosh adobe illustrator 12 install download a commitment to frequent and transparent contributions from party leaders.

A War Room for Farenheit 9/11?

// June 11th, 2004 // 5 Comments » //

Apparently, Michael Moore is macintosh adobe illustrator 12 install download staffing up a quick-response team in anticipation of attacks on his soon-to-be released Farenheit 9/11. Chris Lehane and macintosh adobe illustrator 12 install download Mark Fabiani, veterans of the Gore campaign and Clinton White House, are macintosh adobe illustrator 12 install download manning the mobiles and thumbing the BlackBerries.

“Employing the Clinton strategy of ’92, we will allow no macintosh adobe illustrator 12 install download attack on this film to go without a response immediately,” Moore said Thursday. “And we will go after anyone who macintosh adobe illustrator 12 install download slanders me or my work, and we will do it macintosh adobe illustrator 12 install download without mercy. And when you think ‘without mercy,’ you think Chris Lehane.”