In July, clear blue skies greet you each morning. The morning dew burns up under brunt of the growing heat. At night, porches are filled with noisy teenagers, and every morning, lawns are covered in bottles.

What ever happened to shipping the kids off to camp for the summer? The belch of diesel as a school bus coughs to life, a faint wave as Mom starts up the Ford Family Truckster, and little Timmy is gone for two, four, maybe even eight weeks.

This week, Canuckflack will take a look at the public relations challenges facing the staff at day camp, overnight camp, adventure camp, computer camp, basketball camp, even band camp.