Is syndication winning mindshare in the C-suite?
While syndication feeds may be a novelty right now, they’re proliferating fast, and customers will soon expect them of every company. I predict that within two years, not having a feed for your corporate news will be analogous to not having a Web site. It will makr you as unresponsive and retrograde. And if by then you’re not aggressively tapping feeds yourself, you’ll find that you’re a step behind your more aware customers, suppliers, investors and competitors.