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Just who writes for your local alt-weekly?

// April 14th, 2004 // No Comments » // In the Media

The Association of Alternative Newspapers has a quick look at the Cheap adobe flash cs4 range of talents drawn upon by local alt-weeklies to fill their pages:

Freelancers fill anywhere from Cheap adobe flash cs4 15 to 75 percent of a particular paper or one of its sections (usually the arts) each week. “They contribute to Cheap adobe flash cs4 every single section in the paper, and help to diversify our voice along age, gender, racial, aesthetic and Cheap adobe flash cs4 ideological lines,” says Jim Poyser, managing editor of NUVO in Indianapolis …

Buried in this Cheap adobe flash cs4 piece on rock journalism in the Tucson Weekly is an Cheap adobe flash cs4 assuredly realistic description of the hurdles thrown in front of alt-weekly journalists and freelancers.

On the Cheap adobe flash cs4 other hand, if you are a freelance writer for an alternative publication such as this Cheap adobe flash cs4 one, you may have to squeeze endless phone calls and e-mails around your Cheap adobe flash cs4 day job simply to justify to a publicist’s lackey that Cheap adobe flash cs4 you are, in fact, a legitimate journalist with a bona fide assignment to Cheap adobe flash cs4 interview one of the members of Queens of the Stone Age.

After going through the artist’s manager and Cheap adobe flash cs4 various record company functionaries, you reach the lackey. She requires an Cheap adobe flash cs4 e-mail–or, worse, a letter on the publication’s letterhead–explaining who you are, your publication’s name and Cheap adobe flash cs4 circulation, whether this will be a cover story and the Cheap adobe flash cs4 phone numbers at which you can be reached day or Cheap adobe flash cs4 night.

One day out of the blue, the lackey calls your home phone–despite the Cheap adobe flash cs4 fact that you have given her a cell phone number to Cheap adobe flash cs4 call while you are at work–leaving a Cheap adobe flash cs4 message: The band has time for interviews that afternoon, and can Cheap adobe flash cs4 you be ready in a few hours? When you Cheap adobe flash cs4 get home from work, you discover this message a few hours after the Cheap adobe flash cs4 interviews were scheduled to take place.

Heh. This all seems very familiar to me.

Working on the details of a speech

// April 13th, 2004 // No Comments » //

We all make mistakes. Unfortunately, sometimes they make it Cheap adobe flash cs4 into the paper.

Last week, “an underling” from Cheap adobe flash cs4 the Ontario Securities Commission called a reporter at the National Post:

“to know whether the Cheap adobe flash cs4 reporter had noted the exact times when [OSC Chair David] Brown started and stopped reading his speech.

The caller was asked why the Cheap adobe flash cs4 OSC needs such bizarre information. Does Brown need an alibi for Cheap adobe flash cs4 something?

The caller said Commission staff are timing Brown’s speaking pace to determine whether it needs work.(sub. req.)

You’d think they would ask the Cheap adobe flash cs4 event organizer first. Or even send one of their people to Cheap adobe flash cs4 listen to the boss.

I suspect this is Cheap adobe flash cs4 the speech. Quite an interesting opening, given that he was speaking to Cheap adobe flash cs4 the national trade association for the Canadian mutual fund industry:

I stand here before you Cheap adobe flash cs4 with a certain amount of trepidation. After all, I’m investigating you Cheap adobe flash cs4 and the entire mutual fund industry, seeking to find out if you’ve been operating legally and with integrity.

I feel a Cheap adobe flash cs4 bit like the skydiver who has just jumped from a Cheap adobe flash cs4 plane at 10,000 feet only to discover that his parachute doesn’t work and the backup is also jammed. As he’s plummeting toward the Cheap adobe flash cs4 ground, he sees a man rocketing upward toward him, looking a Cheap adobe flash cs4 little singed. As the two men meet, heading in opposite directions, the Cheap adobe flash cs4 skydiver shouts, “Do you know anything about parachutes?” “No,” comes the reply, “do you know anything about gas barbecues?”

Hopefully, by the Cheap adobe flash cs4 time we have concluded our session this morning, we’ll know a little bit more about each other … and both be able to leave the room, uninjured.

It’s a good joke, but I don’t know if the imagery completely works – for Cheap adobe flash cs4 the regulator or for the industry attendees. It implies ignorance on one side, and Cheap adobe flash cs4 victimization on the other.

Greg Brooks had a good pointer to a blog entry on confidence markers, those aural and visual cues so essential to effective public speaking.

Looking for more speechwriting help? Here’s a nice colourful .pdf on writing and delivering a persuasive speech.

Inc. ran a six-part series on raising your Cheap adobe flash cs4 profile by preparing and delivering effective speeches in 2001.

Would you like discount shoes with that tire change?

// April 7th, 2004 // No Comments » //

Over in Wisconsin, the Cheap adobe flash cs4 Triple A has gotten some heat from customers who, when calling for Cheap adobe flash cs4 roadside assistance, were pitched the benefits of the Show Your Card & Save marketing program.

… “It’s extremely tacky to pitch someone stuck in a ditch,” said Jonathan Bernstein, principal of Bernstein Crisis Management in Monrovia, Calif. …

Only a handful complained that the Show Your Card & Save reminder was out of bounds, spokesman Michael Bie said.

… “Our call counselors are Cheap adobe flash cs4 empowered to either mention Show Your Card & Save or not to mention it” during calls seeking roadside service, Bie said.

In one case, however, an Cheap adobe flash cs4 operator asked a motorist stuck in a ditch after skidding off an Cheap adobe flash cs4 icy road if she was aware of the Show Your Card & Save program. The member then Cheap adobe flash cs4 asked for details and was told she can get discounts at “places such as Casual Corner.”

But where do you draw the line? Must every consumer contact with a company be maximized and incentiveized? You would think clearly being identified as the Cheap adobe flash cs4 victim of a stressful event, like a car accident, would prompt companies to Cheap adobe flash cs4 be more empathic.

Maybe not. Bajaj Allianz General, an Cheap adobe flash cs4 Indian car insurer, has developed the software to process an auto accident claim Creative Suite 5 Production Premium with cheap price, from damage report to final payment, by SMS.

And how do you approach an even more sensitive subject – like a death in the family? BusinessWeek discussed how to raise awareness of new products in the funeral industry.

Pat Kingsley: Just Say NO!

// April 6th, 2004 // No Comments » //

Interested in the latest Tom Cruise breakup? He’s just split with Pat Kingsley, the Cheap adobe flash cs4 high-powered Hollywood publicist, and Slate’s got all the details.

Kingsley elevated the flack from media caddie to professional storyteller—she was, in effect, narrating the Cheap adobe flash cs4 story of Tom Cruise, highlighting certain plot lines while burying unflattering details. But flacks can Cheap adobe flash cs4 no longer control the story line—nor is Cheap adobe flash cs4 it, in our far more permissive age, as important for them to. Celebrities like Farrell or Cheap adobe flash cs4 Britney Spears can only hope to keep their heads above water while body-surfing from Cheap adobe flash cs4 scandal to scandal.

The Guardian took a look at the publicist as celebrity enforcer buy office 2010 home and business a few years ago. And MediaBistro had a more recent take on PMK and the power the agency wields:

When Rosie decided to Cheap adobe flash cs4 end her daily television talk show, she was also about to Cheap adobe flash cs4 publish a book about her life called Find Me. In a Cheap adobe flash cs4 hit-and-run maneuver, Rosie wanted finally to tell the truth about her homosexuality to Cheap adobe flash cs4 the American public. Although leaving television, she expected to continue to Cheap adobe flash cs4 oversee her magazine.

Her “coming out” was a Cheap adobe flash cs4 carefully orchestrated two-month-long media campaign, overseen by Cindi Berger, a top PMK publicist, described by the Cheap adobe flash cs4 New York Post as one of “The 50 Most Powerful Women in New York.” Cindi is Cheap adobe flash cs4 one of the Precinct Commanders of the Access Police, the handlers who Cheap adobe flash cs4 control press entree to movie, music, and television stars with an Cheap adobe flash cs4 iron fist. She oversees a whole stable of “problem kid” clients including Sharon Stone and Cheap adobe flash cs4 Mariah Carey and those insightful foreign policy analysts, the Dixie Chicks, whose headline-making behavior makes them all media favorites. Cindi is Cheap adobe flash cs4 in charge of deciding which of her stars will be made available to Cheap adobe flash cs4 appear on which magazine cover, which network television newsmagazine show will get the Cheap adobe flash cs4 exclusive interview, and which will be shut out. You thought editors and Cheap adobe flash cs4 producers picked who would appear on their covers and shows? Not exactly. But more about that later …

Picking the write … word

// April 5th, 2004 // No Comments » //

As PR people, we’ve all agonized over paper or Cheap adobe flash cs4 keyboard, trying to conjure up the appropriate words for a news release, bylined article or Cheap adobe flash cs4 pitch letter. Faced with a pile of reference material, some scribbled notes from Cheap adobe flash cs4 the client and the insistent passage of time at the lower right hand corner of the Cheap adobe flash cs4 monitor, we have to balance our many creative, cerebral and sarcastic impulses to Cheap adobe flash cs4 produce an intelligible document on time.

On a Cheap adobe flash cs4 caffeine-laced or sleep-deprived day, this can result in some horrible grammatical twists and Cheap adobe flash cs4 perversions. On other less inspired days, our dedicated concentration may only produce turgid prose.

I’ve found two perspectives on the Cheap adobe flash cs4 anonymous task of crafting corporate documents:

Lucy Kellaway over at the FT tells us that “woolly words negatively impact the premium message:”

Sometimes I feel smug about being British. In particular, I like the Cheap adobe flash cs4 way we talk. Brits have a greater respect for words than Cheap adobe flash cs4 Americans, who have never seen anything wrong in using “leverage” or “impact” as verbs.

Last week I had Cheap adobe flash cs4 a change of heart. I spent an entire afternoon reading the Cheap adobe flash cs4 chairmen’s letters in a Cheap adobe flash cs4 stack of new annual reports from UK companies, and discovered that Cheap adobe flash cs4 senior British businessmen talk just as badly as Americans. The only difference is Cheap adobe flash cs4 that Americans instinctively know how to get away with it, and Cheap adobe flash cs4 Brits do not.

… Jeff Immelt at GE bangs on for Cheap adobe flash cs4 a full nine pages in his letter, which is generously sprinkled with “world class commercial culture” and “growing revenue” and “leveraging capabilities”. However, he knows how to Cheap adobe flash cs4 use these words, and we understand what he means.

Meanwhile, the WashPost took a look at the deliberation, secrecy and wordsmithing that surrounds the announcement of the monthly U.S. labour statistics:

… On Tuesday … [Tom] Nardone [chief of the U.S. Division of Labor Force Statistics], the Cheap adobe flash cs4 three writers and two supervisors met to begin hammering out the Cheap adobe flash cs4 language of those first sentences. “Verbs,” he said, “are the big part.”

What is an acceptable verb? “Declined,” Nardone said. “Rose. Grew.” What about dropped? “We’ve used dropped,” he said. Shed? “Shed we use.” Bled? “No.” Plunged? “No.” Nose-dived? “No. The thing we’re trying to Cheap adobe flash cs4 avoid is being judgmental. . . . If you use nose-dived, or Cheap adobe flash cs4 bled, or soared, or skyrocketed, then you’re not just providing direction, there’s some judgment of the direction.”

Slumped? “No, I think we would really stay away from that one.”

I hear voices … over by the canned peas

// April 2nd, 2004 // 2 Comments » //

A SoCal company is Cheap adobe flash cs4 developing technology that can deliver highly focused beams of sound at shoppers, browsers and Cheap adobe flash cs4 passers-by, enticing them to look at displays, sample products and Cheap adobe flash cs4 maybe even eat McDonald’s. As the WSJ tells us:

… Donna Now was caught off-guard by a Cheap adobe flash cs4 subtle voice above the corned beef. Glancing up, she saw a Cheap adobe flash cs4 plasma screen bursting with color and seeming to address only her. The voice pitched a Cheap adobe flash cs4 special on Sara Lee honey turkeys and brown-sugar hams.

“It’s pretty powerful,” Ms. Now said. “I mean, I’m a vegetarian, but this makes you want to buy that ham.”

… In tests at retail stores, these laserlike sound beams pinpoint individual shoppers to Cheap adobe flash cs4 encourage buying with recorded messages. At some Wal-Marts that have in-store McDonald’s, for example, shoppers heard messages extolling the fast-food outlet’s offerings.

The technology’s been hyped for a while and is a Popular Science award-winner. It’s now beginning to Cheap adobe flash cs4 be rolled out in retail applications. Check out how Borealis Breads has been using it.

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Here’s a more technical explanation from Appliance Manufacturer magazine.

SEO – some good advice

// April 2nd, 2004 // No Comments » //

Dana points to a good CatalogAge piece on beating your competitors at search engine optimisation – by thoroughly reverse-engineering how they have succeeded.

Still interested? Here’s another article on SEO – “How to prosper in the new Google.“

Reality show cherry …

// April 1st, 2004 // 1 Comment » //

Mark Cuban, as you may know, is casting for his reality show, the Benefactor.

He was sweet on one candidate … until he found out Chris McKeever was a repeat reality renegade. Here’s what he said:

Turns out you Cheap adobe flash cs4 are just a reality show groupie and you just wanted to Cheap adobe flash cs4 make me your first conquest. After years of practice I was always able to Cheap adobe flash cs4 spot the Gold Diggers when I was single. They all had Cheap adobe flash cs4 the same MO.

You sir, have Cheap adobe flash cs4 broken my Reality Show cherry. Just when I was ready to Cheap adobe flash cs4 trust everything every applicant and potential applicant had to say, you Cheap adobe flash cs4 had to ruin it for me.

Turns out Chris was lobbying for Cheap adobe flash cs4 Apprentice II and Benefactor under the same domain. Next time, he should make the Cheap adobe flash cs4 effort to register separate domain names for his suckup efforts.

Greatest Sales Letters of all time

// April 1st, 2004 // No Comments » //

Duct Tape Marketing has a free download that features the 5 greatest sales letters of all time.

Looking for some more help? Try the 12 most common direct mail mistakes … and how to avoid them.