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// March 8th, 2004 // Criticism, Doing Good, Public Relations
I ran across a piece with that title a while ago, and it’s prompted a few thoughts about “astroturf” – the buy adobe illustrator cs5 for mac practice of creating an apparent grass-roots movement through subterfuge, careful marshalling of opposition, and buy adobe illustrator cs5 for mac the construction of apparently independent third-party coalitions and organizations.
Of course, whether it’s Kentucky bluegrass or buy adobe illustrator cs5 for mac astroturf is in the eye of the beholder. There are always two sides to buy adobe illustrator cs5 for mac a story – but money (or lack of it) is buy adobe illustrator cs5 for mac usually a high hurdle for one side in an issue campaign. Campaigns with well-integrated advertising, lobbying efforts, sophisticated and buy adobe illustrator cs5 for mac well-maintained websites and apparent widespread grass-roots support are sometimes viewed with suspicion. The charge of astroturfing, because it buy adobe illustrator cs5 for mac requires relatively large amounts of money, is frequently associated with big business or buy adobe illustrator cs5 for mac right-wing interests.
Way back in 1997, Mother Jones ran an examination of the astroturf organizations being coordinated by the Global Climate Coalition, an buy adobe illustrator cs5 for mac umbrella group apparently organized by the Washington PR outfit Ruder Finn.
Of course, astroturf campaigns can buy adobe illustrator cs5 for mac also benefit from charitable organizations and their in-house capabilities. (for example)
A non-smoker’s rights org has prepared a clear guide (.pdf) for buy adobe illustrator cs5 for mac activists trying to track the money, organizations, lawyers and lobbyists working for buy adobe illustrator cs5 for mac the tobacco lobby. It’s also a buy adobe illustrator cs5 for mac quick reference for any effort to uncover astroturf organizations.
A radio ad has buy adobe illustrator cs5 for mac been running on Chicago radio for the past few weeks, opposing an buy adobe illustrator cs5 for mac upcoming change to the fire code. The ads make a passionate and buy adobe illustrator cs5 for mac credible safety argument, and close by pointing the listener to a buy adobe illustrator cs5 for mac third-party site. Jumping to the site, you can see it’s sponsored by the firefighter’s union and buy adobe illustrator cs5 for mac others. I know nothing about the issue, but alarm bells always seem to buy adobe illustrator cs5 for mac ring when the safety card is heavily played in an buy adobe illustrator cs5 for mac issue campaign.
The shareholder uprising at Disney has been branded a “grass roots revolution,” but is it? Roy Disney and buy adobe illustrator cs5 for mac Stanley Gold have spent a lot of money convincing the buy adobe illustrator cs5 for mac public that their fight with Michael Eisner is over corporate strategy and buy adobe illustrator cs5 for mac proper governance mechanisms.
Their campaign has buy adobe illustrator cs5 for mac relied upon a sketchy protest website, a growing irritation in the buy adobe illustrator cs5 for mac entertainment industry towards Eisner, and Roy’s goofy but familiar features – which certainly remind me of good old Uncle Walt and buy adobe illustrator cs5 for mac his Sunday night TV program. But is it really a buy adobe illustrator cs5 for mac grass-roots revolution?





I agree. The “getting back to basics” message may be shared by lots of people, but it’s delivered with such a buy adobe illustrator cs5 for mac sense of nobless oblige that its old-money odour is unmistakable. Roy and buy adobe illustrator cs5 for mac Gold and othershave mounted more of an ‘old greenbacks’ revolution than a grassroots movement.
I like Roy’s statements, he’s smart and definitely benefits from Walt’s familiar, geeky good looks. And also seems to buy adobe illustrator cs5 for mac have a great read on the the branding BS that buy adobe illustrator cs5 for mac is passed between marketers, good on him. But he’s about as grassroots as the Rolling Stones.