Some interesting demographics on fortune cookie fanciers, and their possibilities as a marketing channel: … about 96 percent of people who eat Chinese food open their cookies and read the fortunes, and that 67 percent read them aloud so that everyone dining with them will hear.

As the Atlanta Journal-Constitution tells us, TBS added its own words of wisdom to the lame fortunes in 4 million cookies distributed in the New York metropolitan area. Chinese food lovers who cracked open the cookies — most containing bland cliches like “You display traits of charm and courtesy” — also got this advice: “Kung fu and car chases are in your future. A new hit action movie every weekend in December. Only on TBS.”

If you like fortune cookies you … are 29 percent more likely to spend over $75 a month for wireless, 42 percent more likely than the average Joe to have had vodka in the past month, 69 percent more likely to drink Corona beer, 32 percent more likely to drive a Volkswagen, 36 percent more likely to see a movie in the first two weeks of release, and more likely to have disposable dough.